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AppAudience Mobile Targeting Data Layer Announces Initial Partners

New York, NY (PRWEB) July 22, 2014

AppAudience, the leading mobile audience data layer leveraged by advertisers to increase addressable inventory, improve efficiency, generate significant performance lift in a privacy friendly manner, today announced its initial partners – Nexage Connect, Inneractive, AerServ, Motrixi Media Group, and Matomy and its technology provider AppNexus.

AppAudiences proprietary data layer enriches mobile bid requests and ad requests in real-time, providing marketers the ability to have audience insights on 100% of the mobile inventory seen through DSPs, SSPs, Mobile Ad Networks, and Exchanges. The integrations with initial partners provide an advanced advertising solution enabling the delivery of targeted advertisements and serving of dynamic creative for in-app, mobile inventory.

Nexage Connect creates a step function improvement in audience targeting and cross-channel retargeting in mobile advertising as mobile advertising becomes the dominant digital media, said Ray Colwell, SVP Global Business Development at Nexage. AppAudience further enhances our capability, enriching 100% of our premium audience. This has the dual impact of dramatically improving campaign performance while enhancing our publisher’s CPM and revenue performance.

“Despite mobiles rapid growth, the market wont achieve its full potential until it embraces demographic and behavioral targeting. We are excited to partner with AppAudience to improve the targetability of our publishers inventory, with the goal of delivering more relevant mobile experiences for advertisers and consumers, and ultimately optimized value for our publishers, says Josh Speyer, CEO of AerServ.

There is a proliferation of innovation in mobile, with data providers focusing on historical usage and performance data to build profiles based on device IDs. Unfortunately, the average buy-side platform sees a mere 20% (or less) match rate when targeting a campaign from a device ID pool – leaving 80% or more of an advertisers addressable audience behind.

Matomy is excited to access AppAudience data through the AppNexus platform, said Erez Gross, senior vice president of mobile advertising at MATOMY, a global performance marketing company. AppAudience offers the unique ability to access audience demographics data, brand safety ratings, point of interest data, census and economic information, and weather insights, all bundled as a single, privacy-friendly data source with a simple model that not only backs out, but performs.”

AppAudience data helps us expand our brand-focused solution set such as location-based and weather triggers, while also increasing biddable inventory that is essential for campaign optimization, said David Meier, COO of Motrixi Media Group. We look forward to the partnership with the AppAudience team.

We all know that mobile is rapidly becoming the first channel for marketers, but without data, campaigns will fall short and inventory will remain undervalued. Partnering with market leaders to distribute the AppAudience data layer will enable buyers to bid more intelligently, supply partners to distribute enriched inventory, and ad networks to improve efficiency, said Keith Petri, SVP Strategic Partnerships for AppAudience.

Licensing our proprietary data allows us to provide customers across all buyers in the mobile advertising technology space the full power of Human Demands audience data, shared Howie Schwartz, CEO & Founder of Human Demand. The success of our clients using AppAudience data today through our mobile DSP, Human Demand, has been tremendous, and we are excited to expand the availability of this data layer throughout the mobile ad ecosystem.”

By now everyone knows that mobile advertising allows brands to target physical intent – just like Search did to online advertising. Combining mobile audience and location data allows brands using AppAudience to target real intent as well as a high index overlap to their targeting requirements. AppAudience will bring a huge added value to any DSP and Ad Network integrated with Inneractive, stated Maor Sadra, VP Advertiser Relations & Monetization.

AppAudience data not only performs but makes financial sense for both brand focused and direct response campaigns by being priced at $ 0.12 per CPM and providing 100% coverage of mobile ad requests – compared with data fees ranging from $ 0.80 to $ 2.00 CPM from competitive datasets that typically cover less then 20% of mobile ad requests.

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About AppAudience

AppAudiences proprietary data layer enriches mobile bid & ad requests in real-time, providing marketers the ability to have audience insights on 100% of the mobile inventory seen through DSPs, SSPs, Networks and Exchanges. The AppAudience data is leveraged by advertisers to increase addressable inventory, improve efficiency, generate significant performance lift and power the delivery of dynamic creative. AppAudience is a product of Human Demand. For more information, follow us @HumanDemand & @AppAudience or visit us at http://www.HumanDemand.com or http://www.AppAudience.com.

About Nexage

Nexage is the only premium mobile exchange that creates high-value, brand-safe liquidity for advertisers and publishers. The Nexage Exchange provides a range of programmatic markets to enable buyers and publishers to accelerate their businesses how they want to buy and sell including public exchange, private exchange, and programmatic guaranteed marketsand supports an ever-increasing volume of rich media and video ad units. Nexage Connect delivers integrated 1st and 3rd party data, including behavioral, contextual, enriched location, universal identifier, and privacy data to enhance targeting and retargeting. Nexage Protect delivers a suite of brand safety controls to advertisers and publishers. Nexage serves customers on a worldwide basis with offices in Boston, New York, San Francisco and London. Come visit us at http://www.nexage.com or follow us on Twitter @Nexage.

About Inneractive

Inneractive is a global programmatic ad stack for mobile publishers focusing on video, hyper-local and in-app search advertising. Inneractive is a transparent SSP and yield optimization platform adopted by new media publishers and used by top DSPs, and premium networks. In addition, Inneractive operates Inneractive360, its own in-house ad-network aimed to provide organic campaigns to Inneractive’s brand publishers in key GEOs.

About AerServ

AerServ offers publishers a best-in-class mobile supply-side optimization platform that includes mediation, turnkey video solutions, ad serving, RTB integration and detailed reporting all aimed to maximize yield. We work with thousands of sites and apps to provide turnkey monetization solutions, including access to our proprietary marketplace, aerMarket, which directly connects publishers inventory to leading marketers, agencies, ad networks, DSPs, and exchanges.

About Matomy

Matomy Media Group is one of the world’s leading digital performance-based marketing companies. Working across Web, social media and mobile platforms, Matomy Media Group offers advertisers, networks and publishers a range of opportunities integrated through one gateway. Matomys performance-based marketing solutions include mobile advertising, email marketing, search and social media marketing, video, display advertising, domain monetization, virtual currency and affiliate marketing.

For more information visit http://www.matomy.com and follow Matomy on Facebook http://www.facebook.com/matomymediagroup.

About Motrixi

Motrixi (http://www.motrixi.com) is a Demand Side Platform (DSP) that enables advertisers to connect with their target audience on smartphones and tablets through Real-Time Bidding (RTB) on mobile ad exchanges. Motrixi’s platform provides advanced t

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Eze Castle Integration Voted Best Cloud-Based Services Provider in 2014 Waters Rankings Awards


Boston, MA (PRWEB) July 21, 2014

Eze Castle Integration, Inc., a leading provider of strategic IT solutions and private cloud services to the investment industry, today announced it won Best Cloud-Based Service Provider in the 2014 Waters Rankings. This prestigious awards program is WatersTechnology’s only awards program where winners are selected exclusively by readers votes.

In its 12th year, the Waters Rankings are recognized for honoring the financial industrys top solution providers in a range of categories. Readers voted Eze Castle Integration and its global Eze Private Cloud to the top spot based on the companys ability to deliver a global private cloud platform that couples premier infrastructure and application services with exceptional user experience. This latest award comes on the heels of Eze Castle Integration winning the Hedgeweek USA Award for Best Managed Technology Platform in 2014.

At Eze Castle Integration we see first-hand how cloud-based services are transforming the way the financial industry runs IT operations. The power of the cloud to simplify operations and streamline IT management is apparent across small and large financial firms alike, said Bob Guilbert, Managing Director, Eze Castle Integration. We are honored that WatersTechnology readership recognized our leadership role in the cloud market by selecting us as the Best Cloud-Based Service Provider for 2014.

The Eze Private Cloud platform is built to deliver the high performance, applications and premier service demanded by the global hedge fund and investment industry. Services delivered via this premier cloud platform include Eze Managed Suite and Eze Managed Infrastructure. Eze Managed Suite is a fully managed IT solution that combines a highly secure infrastructure with key business applications and professional IT management. Eze Managed Infrastructure is ideal for hosting the applications used by the financial industry.

About Eze Castle Integration

Eze Castle Integration is the leading provider of IT solutions and private cloud services to more than 650 alternative investment firms worldwide, including more than 100 firms with $ 1 billion or more in assets under management. The companys products and services include Private Cloud Services, Technology Consulting, Outsourced IT Support, Project & Technology Management, Professional Services, Telecommunications, Business Continuity Planning and Disaster Recovery, Archiving, Storage, Colocation and Internet Service. Eze Castle Integration is headquartered in Boston and has offices in Chicago, Dallas, Hong Kong, London, Los Angeles, Minneapolis, New York, San Francisco, Singapore and Stamford.







Engineers & Modern Business

Engineers are viewed by some businesspeople as merely technicians, but some historical inquiry reveals that the whole notion of modern business was invented …

Modern Business Trifold Stripe Template Tutorial. This is the tutorial for editing Modern Business Trifold Stripe Template that can be found here: http://gra…
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New Jersey Antipoverty Program Partners with Wayne, NJ Small Business Creates The Growing Dome


Paterson, New Jersey (PRWEB) July 17, 2014

Darryl Dela Cruz, Executive Chef Director at Evas Village, received a surprise call from Robert a local business owner offering to donate large amounts of fresh organic produce and eggs. Whats the catch, Chef Darryl wondered. It turned out there was no catch. Ever since that phone call, Rob Burke, the owner of Wayne Auto Spa, an environmentally friendly car wash and lube business in Wayne, NJ, has been donating bushels of fresh produce and eggs from his onsite community garden helping create thousands of meals served at Evas Village. Chef Darryl says; Its amazing really, that one small business can provide so much organic produce and so many eggs to help us provide healthy food to the poor and homeless.

Mr. Burke says: Every small business has the ability to make a difference to the environment and to the community; all it takes is some creativity and effort. His innovative Auto Spa practices a Green is Good for Small Business philosophy by treating and recycling water, utilizing solar and wind turbine power, using only biodegradable soaps and replacing unneeded paved areas with organic gardens, chickens and bee hives. The resulting Victory Garden and Learning Center has been visited by many schools and community organizations and produces an ever increasing harvest that is donated to Evas Village.

Evas Village will now partner with Wayne Auto Spa to purchase a 26 ft solar Growing Dome

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The city of Detroit, Michigan has hit an all time low.

According to an article by Joseph Phares, Detroit’s Police Chief recently resigned in lieu of an affair with a woman of lower rank being discovered. Detroit Police have also started warning visitors to “Enter the city at your own risk.”

The article states, “People once flocked to Detroit as a place of opportunity and prosperity. Now people flee for their lives taking with them the tax revenue sorely needed to keep the city afloat.”

Harsh words for a once illustrious city known for it’s manufacturing and growth.

Turns out the last Detroit Police Chief was also fired for having an affair, and with the same woman of this most recent chief.The city of Detroit needs to do something to get their image back on the good graces of the community and the nation.

Two key areas of public relations that Detroit needs to utilize are crisis and internal communications, among others like community relations and digital/social media tactics.

For example on crisis communications: the mayor, any major city decision maker and even some state officials need to sit down and develop a plan to fix some major issues in the city. They’ll need to discuss how they’re going to handle the crime issue, financial troubles and overall decline in the city.

As for the city’s internal communications, if it was me I’d start with the police department. Sounds like they need to regain control of the people and the crime situation. Detroit has become a very dangerous city to live in, and they need to do something to boost police officer’s morals and work efforts if they can’t increase their pay checks.

Next those decision makers need to notify every other city worker of the campaign to boost city moral and faith in the officials. This is going to need to be a “team effort” if Detroit wants to see any improvements.

I would also recommend that Detroit put together some great commercials to remind folks of the historic past and that their dreams don’t need to be lost. The city can prevail through these hard times. These commercials tied into some great social media advertisements and accounts could really benefit Detroit.

Holding some community events when things get a little safer is also a great way to bring the people together and allow them to interact with their leaders in a positive light. Implementing these ideas could really bring Detroit out of the gutter and back into the game.

If Detroit can’t make these necessary changes, I’d say it’s time to bring in additional state police and military enforcement to maintain order.

As for a PR professional, this might just be one of those clients you don’t want to waste your time having a headache over!

Read the article mentioned below:

http://www.examiner.com/article/detroit-spirals-further-into-chaos-police-chief-resigns-as-police-warn-citizens

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Residents of Maine have seen better days, and dance-fitness company, Zumba could use a few good days as well.

Recently a list of over 100 alleged clients of a 29-year-old Zumba instructor who is accused of running a prostitution ring out of her dance studio has been released to the public.
An ABC News article by John Schriffen stated,

“There is speculation that the list contains the names of well-known locals, including prominent politicians, lawyers, and law enforcement officers who allegedly frequented the brothel investigators say was run out of Alexis Wright’s Pura Vida Studio. Wright allegedly had a video camera set up in the room to film the acts as well.”

Days following the release of the information a 4.0 magnitude earthquake hit Maine, and social media sites couldn’t get enough sex scandal aftermath jokes. Pretty much twisting the knife in a wholesome business like Zumba’s side.

So from a Public Relations standpoint, what can Zumba do?

To start, they need to do something!

There has been no talk of Zumba’s response to this whole thing. Nothing on their Twitter, nothing on Google, zilch-

If I worked for Zumba I would at least make a statement regarding the scandal. At least acknowledge that it’s happening, and state that your company maintains values and standards that Miss Wright clearly didn’t share.

Zumba is a company that women have fallen in love with and pushed to a cult-like status. However if Zumba doesn’t do something about this situation they run the risk of potentially losing female consumers.

Zumba needs to remind women that it is a company focused on them, and will continue to put their interests and health as the top priority.

In doing so Zumba can avoid any major backlash created by the scandal and eventually move past this incident.

Unfortunately for the residents of Maine it might take longer to do so.

Learn more from the stories below:

http://abcnews.go.com/GMA/video/zumba-prostitution-scandal-police-charge-21-men-17488092

http://abcnews.go.com/US/zumba-sex-scandal-judge-wont-block-list/story?id=17461359#.UICpjsXA9oE

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Alexandra Kogut, 18, was found beaten to death in her SUNY Brockport dorm room Saturday.

Western New York college SUNY Brockport has a tragic problem on their hands: the death of one of their 18 year old female students. To make matters worse for the college, the girl was recently found beaten to death in her dorm room and police have arrested her boyfriend as the prime suspect in her murder.

From a PR perspective the school has a mess on their hands. Not only do they need to notify students, parents, faculty and investors of the death, but they also need to offer grief counseling and other services to those affected by this tragedy.

To top that off, they will need to investigate how a student was beaten to death on campus without a single person knowing about it or coming to her rescue. Also, the school is going to need to determine measures on how to prevent another death from occurring. The school will also need to inform their female students of the dangers of domestic violence and unhealthy relationships.

All of the above measures will be necessary if the school wants to keep a positive reputation in the Brockport community. No one wants to send their child to the school that isn’t safe for them. If done correctly the school will make it through this tragedy unharmed, but if they don’t put the right PR actions into place they can expect serious issues.

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In August Progressive Insurance faced a nasty Public Relations crisis thanks to defending a killer in court or so claimed comedian, Matt Fisher. In Fisher’s blog he claimed that Progressive Insurance had represented his sister’s killer in court in order to minimize their liability. Fisher’s blog titled, “My Sister Paid Progressive insurance to defend her killer in court” went viral.

At the time of the crisis an article by Julia Boorstin stated, “There were nearly 16,000 negative tweets about Progressive just yesterday — that’s up nearly 50,000 percent from a week earlier, according to General Sentiment, a firm which tracks social media chatter.”

Progressive’s response according to the article was to claim Nationwide actually represented Fisher’s sister’s killer, and they sent out the same message to every negative comment, “This is a tragic case and our sympathies go out to Mr. Fisher and his family for the pain they’ve had to endure. We fully investigated this claim and relevant background, and feel we properly handled the claim within our contractual obligations.”

This is a perfect example of what not to do in regarding social media and public relations. Progressive insurance never accepted their role in the harmful deed and then they played it off with their statement released on Twitter. With the kind of heat surrounded by a death the a company should have made further attempts to comfort the Fisher family as well as to assure their clients that they wouldn’t be next.

If I was the person in charge of Progressive’s public relations during this crisis, not only would I have taken extra steps to work with the Fisher family in rectifying the situation, but I also would have put out a press release stating that actions were being taken to make sure this didn’t happen again to another family. You can’t delete the thousands of Tweets that were already sent, but you can assure your clients that they won’t be the next family dealing with this.

Great customer support goes a long way, and better Public Relations wouldn’t have hurt either in this situation.

Click the link below to read more:

http://www.cnbc.com/id/48665555/Progressive_Insurance_s_Twitter_PR_Nightmare

O.J. Simpson

Can we really trust the Justice System?

Within the past 10 years several big name court cases have gained attention in the public eye. Some of them have shown us that the justice system works as it should, with fairness and respect for the facts. However some cases have raised a few eyebrows, and have left people wondering is justice really blind? The following are two cases that raise some questions about the fairness of the justice system.

The O.J. Simpson Case: In 1994 famous former NFL player O.J. Simpson was found not guilty of murdering his second wife, Nicole Brown and her friend, Ron Goldman. The pair was stabbed to death outside of Brown’s California home. Some evidence and behavior(Like fleeing from the police in his famous white Ford Bronco) of Simpson’s would suggest he did kill the pair or at least knew who did, but thanks to the help of his slick lawyer Johnnie Cochran he escaped jail time. Simpson was however later convicted in civil court and was ordered to pay $33,000,000 in damages to the families of the victims. Did he get away with murder because he’s famous? You decide.

The Casey Anthony Trial: In 2011 Anthony was found not guilty of murdering her two-year old daughter Caylee. Caylee’s remains were found close to the Anthony’s parent’s home in Florida, and Anthony’s own mother called 911 on her daughter because it reportedly smelled like a dead body in Anthony’s car. The trial lasted several weeks and gained tons of media attention from all over the world. Once again evidence and Anthony’s behavior(Like lying to the police and others about her knowledge of Caylee’s disappearance) would suggest that Anthony was guilty, but the justice system let her go free. Did this pretty, young white female get away with murder? You be the judge.


I bring up these trials because another one is going to start soon for George Zimmerman, a man accused of shooting an unarmed, African-American teenager named Trayvon Martin. Martin was walking home when Zimmerman shot him, and Zimmerman is now claiming self-defense. This case has sparked tons of attention from the media, and I believe we might see another case of injustice in the upcoming future. Already people are sticking up for Zimmerman, and already accusations are being thrown around because Martin was a Black teen wearing a hoodie on the night of his death.

So I have to ask, is justice really blind? In my opinion it can see just fine. Justice sees if you’re rich and can afford the best defense lawyers, and if you’re poor you receive the worst lawyers. If you’re Black or Hispanic you’ll see less justice than if you’re white, and depending on your age it can go either way.

Either way I hope this blog makes you think about our justice system, and the problems within it. If justice is blind, than in my opinion it’s blind to the truth, the facts and what’s fair in the world. If this is something that matters to you, don’t let this injustice continue!

For many people the month of May marks a time in the year when the spring rains come, the flowers start to bloom and we get our first taste of summer. May is also when most students graduate and start planning their futures or when people come together to thank their moms on Mother’s Day for all they’ve done for us.

However I want to remind you of an even more important reason to celebrate the month of May…

May is National Cystic Fibrosis Awareness Month!

For those of you unaware of the this horrible disease here are a few facts that might shed some light on what over 30,000 Americans are dealing with:

Cystic fibrosis is an inherited chronic disease that affects the lungs and digestive system of about 30,000 children and adults in the United States (70,000 worldwide). A defective gene and its protein product cause the body to produce unusually thick, sticky mucus that:

clogs the lungs and leads to life-threatening lung infections; and
obstructs the pancreas and stops natural enzymes from helping the body break down and absorb food.

In the 1950s, few children with cystic fibrosis lived to attend elementary school. Today, advances in research and medical treatments have further enhanced and extended life for children and adults with CF. Many people with the disease can now expect to live into their 30s, 40s and beyond.

Symptoms of Cystic Fibrosis:

People with CF can have a variety of symptoms, including:

very salty-tasting skin;
persistent coughing, at times with phlegm;
frequent lung infections;
wheezing or shortness of breath;
poor growth/weight gain in spite of a good appetite; and
frequent greasy, bulky stools or difficulty in bowel movements.

Statistics:

About 1,000 new cases of cystic fibrosis are diagnosed each year.
More than 70% of patients are diagnosed by age two.
More than 45% of the CF patient population is age 18 or older.
The predicted median age of survival for a person with CF is in the late 30s

-From the Cystic Fibrosis Foundation’s website

Why this matters to me:

My little sister Kimmy in her CF treatment vest.

My little sister Kimmy is living with Cystic Fibrosis. My family knew about her disease and it’s complications when they adopted her from foster care. Kimmy’s siblings do not have the disease.

Everyday we have to give Kimmy her enzymes before she eats, we have to make sure she washes her hands often and avoids germs, and we have to make sure she completes her breathing treatments twice a day. It is a lot of work keeping her healthy, but Kimmy and her sister have been the greatest blessings to ever come to my family.

How you can help:

You don’t have to have a lot of money to donate, and you don’t have to be a scientist searching for a cure to help people living with Cystic Fibrosis. The following is a link to the Cystic Fibrosis Foundation’s Get Involved page: http://www.cff.org/GetInvolved/

There you can find several ideas to help you make a difference for people living with CF. Unfortunately because only 30,000 Americans have this disease it isn’t given the government funding or attention it deserves. So please spread the word about Cystic Fibrosis to whoever you can this May and help make a difference for families like mine.

As Lewis Black said, let’s make CF stand for “Cure Found.”

Why you should watch out for this company’s crappy customer service!

Image from Photodog.com

Less than a year ago I purchased a Toshiba laptop from Best Buy and at the time was really impressed with their customer service. The gentleman at the Buffalo, N.Y. store location helped me a great deal in explaining the pros and cons to each of their machines, and I thought did a great job at helping me to find the computer that was right for me.

However, when I got home from the store within days I noticed that there was something wrong with my laptop. I was having issues turning it on(I’d push power & get a black screen of death), and then would end up having to turn it off and turn it back on before I could actually get a start-up screen. No big deal I thought because I had the “Black Tie Protection Plan,” and was guaranteed help from the famous Geek Squad for my computer needs.

The following is what I’ve dealt with from Best Buy in the last six months:

Idiot Geek Squad Service: The boys at Geek Squad have replaced my hard drive twice and guess what? I still have the same problems as before when it comes to turning on my laptop. I’ve made several trips (3 hour-long round trips because I live so far away from the nearest store) and they’ve pulled everything from losing my number to not installing my recovery discs onto my computer. That was a lovely surprise when they told me I could pick up my “fixed” computer to only discover when I got home that it didn’t even have an operating system back on it. Thanks for that geek squad!

Don’t call 1-888-Best-Buy: This is Best Buy’s number to contact them, and when I called I was put on hold for over an hour. In fact I was put on hold, hung up on by them, and when I tried to call back was put on hold for another 45 minutes before a human picked up the phone. This person then directed me to some computer company who they claimed would help me figure out my issues, but when I spoke to someone from that company it turned out that they didn’t even do business with Best Buy and had no idea why they sent me to them. When I called Best Buy back, the lady on the line said she didn’t know how she could help me, but that she would call me back soon. Guess who’s still waiting for a phone call back ;)

Best Buy’s Replacement Policy: I was told by Geek Squad that if they had to send my computer out to be fixed four times then I would receive a new lap top. Well I’m about to take it back to be sent out for a third time, and $5 says that when I get it back within weeks it will still have the same problem. How am I supposed to use a computer that Geek Squad keeps wiping clean of everything when they return it? There’s no point in putting all of my programs back on to the laptop if Geek Squad still hasn’t fixed it, just so they can wipe it clean again when I take it back next time. I’ve already spent $300 just in gas taking it back and forth to get fixed by the Geek Squad, what else do they want me to do? I’m at my wit’s end with this company!

To top it off, I called Toshiba to see if they could help me. They said if I paid $160 then they could help, so much for my protection plan from Best Buy!

For anyone out there interested in buying a computer or some device from Best Buy, please use my story as a word of caution! They aren’t as awesome and helpful as you may think! In fact, this is the worst service I think I’ve ever had to deal with. I just want a computer that works, is that too much to ask for?

View the Presdent’s speech here: http://news.yahoo.com/blogs/ticket/whca-dinner-jimmy-kimmel-president-obama-skewer-secret-025426787.html

This year’s White House Correspondents’ dinner brought the nation’s celebrities and congressmen together for a night in Washington, D.C. coined the “nerd prom” on Twitter. Hollywood’s famous like George Clooney, Kim Kardashian and Lindsey Lohan attended the event hosted by late night talk show host, Jimmy Kimmel. The stars mingled with politicians like Newt Gingrich, former NY Governor Eliot Spitzer and also Attorney General Eric Holder.

President Obama followed the night’s exquisite dinner with a brief speech shown in the link above, and as humorous as it was I can’t help but feel once again disappointed in our President.

To make matters worse for my conscience, I voted for him.

Now you may ask why I reference his speech? It’s simple, the President had some of the most influential characters in journalism and media in one room, and instead of taking an opportunity to address a few changes needed for the future of our nation the President came out with jokes, and some bad ones too.

In my opinion the President had a chance to spread a much-needed message about the nation’s urgent problems, and also to ask for faith from the American people to not lose hope in their government, but he blew his opportunity.

Four years ago the President was talking about “Change we can believe in!” Yet as a voter, all I can say is that I’m still disappointed in how our political system is working. I’ve seen no change, in fact our elected representatives are still too occupied with their own greed to ever care about the average joes.

So I have to ask, when are we as a nation going to say enough is enough?

Now I won’t sit here and claim to know everything that goes on in the government, but I’m no idiot either and stay up to date as much as possible on current events. I will say though that what I see has me more than worried about the future of our country. I know I can’t begin to think of a solution for our government’s problems, but for those in charge I expect to see some changes soon.

By changes I don’t mean increasing my student loan interest rates either!

I am a drinker with writing problems.
-Brendan Behan

Ever since Tupac made an appearance fhis year at Coachella music festival a huge buzz has generated about resurrecting other artists for surprise performances. Watch Tupac’s performance here.

Now there’s buzz around the band “TLC” resurrecting member, Lisa “Left-Eye” Lopez for a tour marking her 10 year death anniversary.

With all this hype about holograms and raising dead artists, I’ve come up with my own top 7 list of musicians I’d LOVE to see perform one more time.

(Click on the names to learn more about their deaths)

1. John Lennon

2. Johnny Cash

3. Bob Marley

4. Jimi Hendrix

5. Michael Jackson

6. Kurt Cobain

7. Janis Joplin

This was a tough list to make because I enjoy music from so many genres, but after some thought these are definitely my fan favorites. You might agree or disagree, but you have to admit if even one of these artists came back for a last performance it would be huge! I think John Lennon’s influence on the world with and without the Beatles earned him the #1 spot.

Check out a tribute video for Lennon below:

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